Advertising Signal Ownership Auditor
Audit collection, control, visibility, retention, and use of advertising signals from exposure through verified business outcome.
DocumentationRequirements & limits
Use before campaign activation or measurement redesign to determine who owns and can verify each signal.
Inputs
The released example shows these fields. Check the guide for which are required.
systemseventsobjective
Outputs
- Signal ownership ledger
- Measurement gaps
- Independent evidence plan
Before you begin
- Reading and copying the procedure require no terminal setup. Check requirements for any packaged programs separately.
Try this first
Read the procedure and supply its documented inputs. Use the full text in an agent app or chat that supports pasted instructions, following that host's guidance.
Limits for this step
- Instruction package only; it does not provide or authorize an executable runtime capability.
- May audit and recommend; privacy, consent, retention, and platform configuration changes require responsible human approval.
Read full instructionsHide full instructions
Advertising Signal Ownership Auditor
When to use
Use this skill for the situations described in its frontmatter routing description.
Workflow
- Inventory every event from exposure through post-purchase outcome.
- Identify the collector, controller, processor, visible parties, and system of record.
- Record identifiers, consent basis, retention, and allowed uses.
- Mark whether each signal trains platform optimization, supports independent evaluation, or both.
- Identify duplicate collection, inaccessible evidence, missing post-conversion outcomes, and circular validation.
- Require a canonical source for business outcomes.
- Return a ledger conforming to
shared/schemas/advertising/signal-ownership-ledger.schema.json.
Read when needed
- Use
references/ownership-questions.mdduring stakeholder discovery.
Guardrails
- Do not treat platform reporting as independent validation.
- Do not assume the advertiser owns or can export a platform-derived signal.
- Do not recommend collecting data without a documented purpose and consent basis.
- Never place secrets or raw personal data in the ledger.
View file metadata
---
name: advertising-signal-ownership-auditor
description: Audit who collects, controls, receives, retains, and uses advertising and commerce signals across pixels, server events, campaign platforms, CRM, orders, returns, and support systems. Use when designing measurement ownership, first-party evidence, platform optimization, or agentic advertising governance.
---Install instruction files
These commands copy guidance into the selected runtime directories. Confirm that your agent app discovers it. Any packaged programs need separate setup and verification.
Install (Codex)
./bin/skills-hub install adtech/[email protected] --runtime codex
Install (Claude)
./bin/skills-hub install adtech/[email protected] --runtime claude
Install (Generic)
./bin/skills-hub install adtech/[email protected] --runtime generic --target ./my-agent/skills