Design the workflow
The Agent Architect’s Playbook: Designing Marketing Work and Reusable Skills
Define the outcome, evidence and procedure. Explore a weekly-review skill and a scorecard for assessing its outputs.
The open-source catalogue
Put the ideas
to work.
Skills, tools and templates to accompany the publication. Explore the source and adapt the work to your own context.
From reading to practice
All articlesSelected reading with related resources to inspect and adapt. Each resource keeps its own setup requirements and limits.
Connect the tools
The Muscles of the Machine: Designing the Marketing Agent’s Tool Layer
Make data access explicit and bounded. Inspect two read-only MCP implementations with their own setup requirements.
Bound the authority
Secure Marketing Agents: A Reference Architecture for DV360 and Google Ads Automation
Separate proposals, permission and execution. These skills and the executor are named companions in the article.
Know what you are installing
Review maturity and operational usability are separate signals. Check each resource’s requirements and limits before using it.
- Documentation
- Instructions or guidance. Packaged executable helpers have their own status.
- Template only
- A reference to adapt before it can execute.
- Not verified
- Current operational evidence for your environment is not shown. Inspect implementation and installation details.
- Setup required
- Credentials, bindings or local policy are required.
- Usable now
- Read the entry for the exact scope supported by its evidence.