Adtech / Analytics Engineering

Executive Narrative Writer

Convert validated BI performance outputs into concise executive narratives with actions and risks.

DocumentationAgent instructionsRequirements & limits

Use when QA-approved BI outputs need to be converted into concise executive narrative and action framing.

Inputs

  • qa_approved_dashboard_output.
  • top KPI deltas and anomaly findings.
  • business context: goals, budget constraints, and priority channels.
  • optional audience profile: CMO, performance lead, finance partner.

Outputs

  • Executive summary
  • Risk notes
  • Action recommendations

Before you begin

  • Reading and copying the procedure require no terminal setup. Check requirements for any packaged programs separately.

Try this first

Read the procedure and supply its documented inputs. Use the full text in an agent app or chat that supports pasted instructions, following that host's guidance.

Limits for this step
  • Instruction package only; it does not provide or authorize an executable runtime capability.
  • Safe for drafting narrative from approved inputs; require human approval before stakeholder distribution.
Read full instructionsHide full instructionsSKILL.md · v0.1.0

Executive Narrative Writer

When to use

  • Use after QA-approved dashboard datasets are available.
  • Use for weekly or monthly leadership updates.
  • Use when teams need concise explanation of what changed, why it changed, and what to do next.

Inputs required

  • qa_approved_dashboard_output.
  • top KPI deltas and anomaly findings.
  • business context: goals, budget constraints, and priority channels.
  • optional audience profile: CMO, performance lead, finance partner.

Workflow

  1. Extract largest positive and negative KPI movements.
  2. Attribute movements to channel, campaign, or efficiency drivers where evidence exists.
  3. Separate observed facts from hypotheses.
  4. Convert findings into a short executive summary with ranked recommendations.
  5. Add risks and required decisions with owners and timing.

Output format

  • Headline: one-sentence performance direction.
  • Executive Summary: 4 to 6 bullets with material shifts only.
  • Driver Breakdown: winners, underperformers, and quantified impact.
  • Risks and Unknowns: data gaps, confidence notes, and dependency risks.
  • Next Actions: prioritized actions with owner, expected impact, and target date.

Guardrails

  • Never rewrite or reinterpret metric definitions.
  • Avoid causal claims unless supported by data evidence.
  • Keep language concise and decision-oriented.
  • Explicitly mark assumptions and unresolved questions.
View file metadata
---
name: executive-narrative-writer
description: Convert validated performance dashboard outputs into concise executive narratives with business impact framing, drivers, risks, and next actions. Use when stakeholders need leadership-ready summaries from BI outputs without changing underlying metrics.
---

Summary sources · Catalogue metadata, skill.yaml, SKILL.md, examples/input.json · v0.1.0 · Release package

Install instruction files

These commands copy guidance into the selected runtime directories. Confirm that your agent app discovers it. Any packaged programs need separate setup and verification.

Install (Codex)

./bin/skills-hub install adtech/[email protected] --runtime codex

Install (Claude)

./bin/skills-hub install adtech/[email protected] --runtime claude

Install (Generic)

./bin/skills-hub install adtech/[email protected] --runtime generic --target ./my-agent/skills

How You Can Use This

Documentation

Resource form: Agent instructions

Read or copy the guidance. Any packaged programs have separate execution requirements and evidence.

First run: Read SKILL.md and follow the documented workflow.

Current limits

  • Instruction package only; it does not provide or authorize an executable runtime capability.
What installation and verification mean
File installation
Places package files and generated configuration in the selected directories.
Native discovery
Your agent app finds and accepts the instructions, tools or plugin registrations.
Mock execution
Exercises sample fixtures. Connected data and provider effects need a separate check.
Connected operation
Requires current configuration, provider authentication, scoped permissions and a successful operation in your intended environment.

Declared compatibility

Compatibility unknown: versions and capabilities have not been declared.

Classification: declared

Technical details and release files

Operational Summary

Execution mode: analysis-only

Approval boundary: Safe for drafting narrative from approved inputs; require human approval before stakeholder distribution.

Review and lifecycle

Review maturity: Experimental

Security review declaration: Not declared

Lifecycle: Active

These release declarations are separate from evidence that a workflow operates in your environment.

Runtime & Dependencies

ID: adtech/executive-narrative-writer

Tags: executive-reporting, narrative, dashboard, marketing-analytics

Runtimes: codex, claude, generic

Tool dependencies: 1

API dependencies: 0

Dependencies

Tools: python3

APIs: Not documented

Outputs

  • Executive summary
  • Risk notes
  • Action recommendations