Marketing Tools / Compliance

AI Output Eval Scorecard

Score AI-generated marketing outputs across accuracy, clarity, brand fit, policy compliance, actionability, and creative operating system fit.

DocumentationAgent instructionsRequirements & limitsRelated reading

Use when AI-generated marketing outputs need repeatable scoring across quality, compliance, actionability, and creative operating system fit.

Inputs

  • task_type
  • prompt_used
  • model_output
  • brand_rules
  • policy_rules
  • scoring_weights
  • optional_creative_operating_system_dimensions

Outputs

  • Scorecard
  • Verdict
  • Rewrite recommendations
  • Creative operating system scores

Before you begin

  • Reading and copying the procedure require no terminal setup. Check requirements for any packaged programs separately.

Try this first

Read the procedure and supply its documented inputs. Use the full text in an agent app or chat that supports pasted instructions, following that host's guidance.

Limits for this step
  • Instruction package only; it does not provide or authorize an executable runtime capability.
  • Safe for evaluation and recommendation; require human approval before approving externally visible copy.
Read full instructionsHide full instructionsSKILL.md · v0.1.0

AI Output Eval Scorecard

When to use

Use before shipping AI-generated copy, reports, recommendations, campaign concepts, creator briefs, or creative strategy outputs when you need a repeatable quality and risk score.

Inputs required

  • task_type
  • prompt_used
  • model_output
  • brand_rules
  • policy_rules
  • scoring_weights
  • optional_creative_operating_system_dimensions

Workflow

  1. Parse task context and output.
  2. Score core dimensions: accuracy, clarity, brand fit, policy compliance, actionability.
  3. If the output is campaign, creator, cultural, or Cannes-style creative work, also score Creative Operating System dimensions:
    • utility: does it help people do something useful?
    • product_as_media_potential: can the idea live in product, service, commerce, CRM, app, packaging, or another owned surface?
    • cultural_timing: is the timing earned, safe, and relevant?
    • human_meaning: does it connect to a real behavior, tension, need, or social context?
    • brand_memory: does it use approved brand knowledge and avoid generic category language?
    • distinctiveness: would the output still be recognizable if the logo was removed?
    • creator_fit: if creators are involved, does the idea preserve creator voice and audience trust?
  4. Flag critical findings with severity and evidence.
  5. Provide targeted rewrite or rework recommendations.
  6. Return verdict and confidence.

Output format

  • overall_score (0-100)
  • verdict (pass, revise, fail)
  • dimension_scores
  • creative_operating_system_scores (when relevant)
  • critical_findings
  • rewrite_recommendations
  • confidence

Guardrails

  • Never infer policy pass if rules are incomplete.
  • Cite concrete evidence for each high-severity finding.
  • Do not fabricate legal or platform rules.
  • Do not reward polished language if the idea lacks evidence, utility, or brand permission.
  • Flag unsupported claims even when they sound strategically attractive.
View file metadata
---
name: ai-output-eval-scorecard
description: Evaluate and score AI marketing outputs with a consistent rubric for quality, compliance, deployment readiness, and creative operating system fit.
---

Summary sources · Catalogue metadata, skill.yaml, SKILL.md, examples/output.json · v0.1.0 · Release package

Install instruction files

These commands copy guidance into the selected runtime directories. Confirm that your agent app discovers it. Any packaged programs need separate setup and verification.

Install (Codex)

./bin/skills-hub install marketing/[email protected] --runtime codex

Install (Claude)

./bin/skills-hub install marketing/[email protected] --runtime claude

Install (Generic)

./bin/skills-hub install marketing/[email protected] --runtime generic --target ./my-agent/skills

How You Can Use This

Documentation

Resource form: Agent instructions

Read or copy the guidance. Any packaged programs have separate execution requirements and evidence.

First run: Read SKILL.md and follow the documented workflow.

Current limits

  • Instruction package only; it does not provide or authorize an executable runtime capability.
What installation and verification mean
File installation
Places package files and generated configuration in the selected directories.
Native discovery
Your agent app finds and accepts the instructions, tools or plugin registrations.
Mock execution
Exercises sample fixtures. Connected data and provider effects need a separate check.
Connected operation
Requires current configuration, provider authentication, scoped permissions and a successful operation in your intended environment.

Declared compatibility

Compatibility unknown: versions and capabilities have not been declared.

Classification: declared

Technical details and release files

Operational Summary

Execution mode: analysis-only

Approval boundary: Safe for evaluation and recommendation; require human approval before approving externally visible copy.

Review and lifecycle

Review maturity: Experimental

Security review declaration: Not declared

Lifecycle: Active

These release declarations are separate from evidence that a workflow operates in your environment.

Runtime & Dependencies

ID: marketing/ai-output-eval-scorecard

Tags: evaluation, governance, qa, llm-judge, risk-control, anti-slop, creative-operating-system

Runtimes: codex, claude, generic

Tool dependencies: 1

API dependencies: 0

Dependencies

Tools: python3

APIs: Not documented

Outputs

  • Scorecard
  • Verdict
  • Rewrite recommendations
  • Creative operating system scores