Marketing Tools / Ads Ops

Cross-Channel Budget Pacing Agent

Monitor pacing across paid channels, detect anomalies, and recommend budget reallocation actions.

DocumentationAgent instructionsRequirements & limits

Use when pacing and efficiency signals across channels need bounded reallocation recommendations.

Inputs

  • date_range
  • channel_data
  • targets
  • constraints
  • calendar_context

Outputs

  • Pacing summary
  • Anomaly list
  • Reallocation plan

Before you begin

  • Reading and copying the procedure require no terminal setup. Check requirements for any packaged programs separately.

Try this first

Read the procedure and supply its documented inputs. Use the full text in an agent app or chat that supports pasted instructions, following that host's guidance.

Limits for this step
  • Instruction package only; it does not provide or authorize an executable runtime capability.
  • Safe for analysis and recommendation; require human approval before changing live budgets.
Read full instructionsHide full instructionsSKILL.md · v0.1.0

Cross-Channel Budget Pacing Agent

When to use

Use for weekly and intra-week budget management when spend and efficiency need active pacing control.

Inputs required

  • date_range
  • channel_data
  • targets
  • constraints
  • calendar_context

Workflow

  1. Compare actual vs planned spend by channel and campaign.
  2. Calculate variance and efficiency metrics (CPA, ROAS where available).
  3. Detect anomalies and classify severity.
  4. Propose constrained budget shifts.
  5. Return next-7-day action plan.

Output format

  • pacing_status
  • channel_summary
  • anomalies
  • reallocation_plan
  • next_7d_actions

Guardrails

  • Do not recommend budget moves beyond declared constraints.
  • Separate observed anomalies from speculative causes.
  • Surface missing channel data explicitly.
View file metadata
---
name: cross-channel-budget-pacing-agent
description: Track spend pacing and performance by channel, detect anomalies, and propose bounded reallocations.
---

Summary sources · Catalogue metadata, skill.yaml, SKILL.md, examples/output.json · v0.1.0 · Release package

Install instruction files

These commands copy guidance into the selected runtime directories. Confirm that your agent app discovers it. Any packaged programs need separate setup and verification.

Install (Codex)

./bin/skills-hub install marketing/[email protected] --runtime codex

Install (Claude)

./bin/skills-hub install marketing/[email protected] --runtime claude

Install (Generic)

./bin/skills-hub install marketing/[email protected] --runtime generic --target ./my-agent/skills

How You Can Use This

Documentation

Resource form: Agent instructions

Read or copy the guidance. Any packaged programs have separate execution requirements and evidence.

First run: Read SKILL.md and follow the documented workflow.

Current limits

  • Instruction package only; it does not provide or authorize an executable runtime capability.
What installation and verification mean
File installation
Places package files and generated configuration in the selected directories.
Native discovery
Your agent app finds and accepts the instructions, tools or plugin registrations.
Mock execution
Exercises sample fixtures. Connected data and provider effects need a separate check.
Connected operation
Requires current configuration, provider authentication, scoped permissions and a successful operation in your intended environment.

Declared compatibility

Compatibility unknown: versions and capabilities have not been declared.

Classification: declared

Technical details and release files

Operational Summary

Execution mode: analysis-only

Approval boundary: Safe for analysis and recommendation; require human approval before changing live budgets.

Review and lifecycle

Review maturity: Experimental

Security review declaration: Not declared

Lifecycle: Active

These release declarations are separate from evidence that a workflow operates in your environment.

Runtime & Dependencies

ID: marketing/cross-channel-budget-pacing-agent

Tags: paid-media, budget-pacing, anomaly-detection, meta-ads, google-ads

Runtimes: codex, claude, generic

Tool dependencies: 1

API dependencies: 0

Dependencies

Tools: python3

APIs: Not documented

Outputs

  • Pacing summary
  • Anomaly list
  • Reallocation plan