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Meta + Google Weekly Performance Review

Analyze weekly paid media performance across Meta and Google Ads with KPI deltas and prioritized actions.

DocumentationAgent instructionsRequirements & limitsRelated reading

Use when weekly performance across Meta and Google Ads needs KPI comparison and prioritized actions.

Inputs

  • Meta and Google Ads account IDs
  • A date range, with current and previous-period campaign metrics or export files

Outputs

  • Executive summary and KPI table with period deltas
  • Key insights and prioritized actions
  • Risks, missing data and low-confidence findings

Before you begin

  • Supply real metrics. Request export files when data access is unavailable.

Try this first

Read the procedure, then copy it with your inputs into an agent app or chat that supports pasted instructions. Confirm how that host uses the text. Reading and copying here require no terminal setup.

Limits for this step
  • Instruction package only; it does not provide or authorize an executable runtime capability.
  • Safe for read-only analysis and reporting; require human approval before using outputs to make live media changes.
  • Packaged programs have independent setup and verification requirements. Reading or copying this procedure does not verify their execution.
Read full instructionsHide full instructionsSKILL.md · v0.1.0

Meta/Google Weekly Performance Review

When to use

Use for weekly reviews, trend analysis, budget reallocation decisions, and "what changed" questions.

Inputs required

  • google_account_id
  • meta_account_id
  • date_range (default last 7 days)

Workflow

  1. Pull campaign metrics for current and previous period.
  2. Calculate CTR, CPC, CVR, CPA, and ROAS.
  3. Identify top/bottom campaigns and major deltas.
  4. Produce a stakeholder-ready narrative.

Output format

  • Executive Summary
  • KPI Table (with period deltas)
  • Key Insights
  • Recommended Actions
  • Risks / Data Limitations

Guardrails

  • Never fabricate numbers.
  • If data is unavailable, request export files.
  • Flag low confidence when conversion volume is low.
View file metadata
---
name: meta-google-weekly-performance-review
description: Analyze weekly paid media performance across Meta and Google Ads with ROAS/CPA/CTR trend explanation and prioritized actions.
---

Summary sources · Catalogue metadata, skill.yaml, SKILL.md, README.md, examples/input.json, examples/output.json · v0.1.0 · Release package

Install instruction files

These commands copy guidance into the selected runtime directories. Confirm that your agent app discovers it. Any packaged programs need separate setup and verification.

Install (Codex)

./bin/skills-hub install marketing/[email protected] --runtime codex

Install (Claude)

./bin/skills-hub install marketing/[email protected] --runtime claude

Install (Generic)

./bin/skills-hub install marketing/[email protected] --runtime generic --target ./my-agent/skills

How You Can Use This

Documentation

Resource form: Agent instructions

Read or copy the guidance. Any packaged programs have separate execution requirements and evidence.

First run: Read SKILL.md and follow the documented workflow.

Current limits

  • Instruction package only; it does not provide or authorize an executable runtime capability.

Packaged executable helpers

Each program has its own setup requirements and operational evidence. Reading or copying the instructions does not verify these programs.

scripts/compute_metrics.py · Not verified · Local program

First run: python3 scripts/compute_metrics.py < examples/input.json

  • Packaged helper exists, but current clean-client executable evidence is not recorded.
What installation and verification mean
File installation
Places package files and generated configuration in the selected directories.
Native discovery
Your agent app finds and accepts the instructions, tools or plugin registrations.
Mock execution
Exercises sample fixtures. Connected data and provider effects need a separate check.
Connected operation
Requires current configuration, provider authentication, scoped permissions and a successful operation in your intended environment.

Declared compatibility

Compatibility unknown: versions and capabilities have not been declared.

Classification: declared

Technical details and release files

Operational Summary

Execution mode: may-run-local-verification

Approval boundary: Safe for read-only analysis and reporting; require human approval before using outputs to make live media changes.

Review and lifecycle

Review maturity: Experimental

Security review declaration: Not declared

Lifecycle: Active

These release declarations are separate from evidence that a workflow operates in your environment.

Runtime & Dependencies

ID: marketing/meta-google-weekly-performance-review

Tags: paid-media, weekly-reporting, meta-ads, google-ads

Runtimes: codex, claude, generic

Tool dependencies: 1

API dependencies: 0

Dependencies

Tools: python3

APIs: Not documented

Outputs

  • KPI summary
  • Insight list
  • Recommended actions