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Product As Media Mapper

Identify product, app, commerce, service, packaging, data, and owned-channel surfaces that can become campaign media.

DocumentationAgent instructionsRequirements & limits

Use when a campaign should use owned product or service surfaces as the campaign platform.

Inputs

  • Product/service description
  • Owned digital and physical surfaces
  • Customer journey touchpoints
  • Technical constraints
  • Data availability
  • Operational owners
  • Campaign objective

Outputs

  • Surface inventory
  • Product-as-media concept map
  • Feasibility and risk score

Before you begin

  • Reading and copying the procedure require no terminal setup. Check requirements for any packaged programs separately.

Try this first

Read the procedure and supply its documented inputs. Use the full text in an agent app or chat that supports pasted instructions, following that host's guidance.

Limits for this step
  • Instruction package only; it does not provide or authorize an executable runtime capability.
  • Safe for planning; require product, engineering, legal, and operations approval before altering product or customer-service surfaces.
Read full instructionsHide full instructionsSKILL.md · v0.1.0

Product As Media Mapper

When to use

Use this skill when a team wants to move beyond paid placements and find owned surfaces that can carry the creative idea.

Inputs required

  • Product/service description
  • Owned digital and physical surfaces
  • Customer journey touchpoints
  • Technical constraints
  • Data availability
  • Operational owners
  • Campaign objective

Workflow

  1. Inventory owned surfaces across product, app, site, CRM, packaging, stores, service, and commerce.
  2. Identify where people already experience friction, attention, or decision pressure.
  3. Propose product-as-media uses for each promising surface.
  4. Score ideas for customer value, brand fit, technical feasibility, operational risk, and measurement clarity.
  5. Recommend the top concepts and required stakeholders.

Output format

Return:

  • surface_inventory
  • opportunity_map
  • top_product_as_media_concepts
  • dependencies
  • risk_register
  • measurement_plan

Guardrails

  • Do not recommend intrusive changes to critical product or service flows without noting operational risk.
  • Do not turn customer-service surfaces into covert ads.
  • Prioritize usefulness and clarity over novelty.
  • Identify the owner of every surface before recommending action.
View file metadata
---
name: product-as-media-mapper
description: Map how a brand's product, app, site, CRM, checkout, packaging, service, data, or creator surfaces can become campaign media.
---

Summary sources · Catalogue metadata, skill.yaml, SKILL.md, examples/output.json · v0.1.0 · Release package

Install instruction files

These commands copy guidance into the selected runtime directories. Confirm that your agent app discovers it. Any packaged programs need separate setup and verification.

Install (Codex)

./bin/skills-hub install marketing/[email protected] --runtime codex

Install (Claude)

./bin/skills-hub install marketing/[email protected] --runtime claude

Install (Generic)

./bin/skills-hub install marketing/[email protected] --runtime generic --target ./my-agent/skills

How You Can Use This

Documentation

Resource form: Agent instructions

Read or copy the guidance. Any packaged programs have separate execution requirements and evidence.

First run: Read SKILL.md and follow the documented workflow.

Current limits

  • Instruction package only; it does not provide or authorize an executable runtime capability.
What installation and verification mean
File installation
Places package files and generated configuration in the selected directories.
Native discovery
Your agent app finds and accepts the instructions, tools or plugin registrations.
Mock execution
Exercises sample fixtures. Connected data and provider effects need a separate check.
Connected operation
Requires current configuration, provider authentication, scoped permissions and a successful operation in your intended environment.

Declared compatibility

Compatibility unknown: versions and capabilities have not been declared.

Classification: declared

Technical details and release files

Operational Summary

Execution mode: analysis-only

Approval boundary: Safe for planning; require product, engineering, legal, and operations approval before altering product or customer-service surfaces.

Review and lifecycle

Review maturity: Experimental

Security review declaration: Not declared

Lifecycle: Active

These release declarations are separate from evidence that a workflow operates in your environment.

Runtime & Dependencies

ID: marketing/product-as-media-mapper

Tags: product-as-media, owned-surfaces, commerce, cannes-2026

Runtimes: codex, claude, generic

Tool dependencies: 0

API dependencies: 0

Dependencies

Tools: Not documented

APIs: Not documented

Outputs

  • Surface inventory
  • Product-as-media concept map
  • Feasibility and risk score